"Capitol to campus on a great street in Wisconsin. . . . few Midwest thoroughfares are as vibrant as Madison's State Street." The Chicago Tribune

Dane County Farmers Market rated #1 in country,
Eating Well Magazine

Madison one of "Five Perfect College Towns,"
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Get Around Guide: How to Get Around and Park in Downtown Madison during construction. Download: Map and Info Sheet

Madison's Central Business Improvement District (BID) is in the heart of downtown Madison. Set on an isthmus between two scenic lakes, the famed State Street pedestrian mall links the Wisconsin State Capitol Square to the University of Wisconsin campus.

This unique shopping, business and entertainment district is home to more than 300 shops, galleries, restaurants, and night spots, many locally owned, plus museums and cultural destinations. The BID works to market the district as a whole, create a welcoming downtown environment, and further community relations. From visitors to residents, students, business and property owners - downtown Madison welcomes you! The BID is here to help you shop, dine, work and play.